Power of Intention

appleWhile the video below is an advertisement for Apple, I love the message it offers. How often do we confuse convenience with joy? Abundance with choice? Designing something (in Apple’s case Ipads or Ipods or ??) requires focus and attention to emotion. It involves delight, love and connection…how is that like our own personal intentions? Living out our intentions requires time and mistakes and refinement. And finally we reach the desired outcome.

It is a short minute and a half; I watched it half a dozen times. I find it interesting to realize that Apple’s process mirrors my own intentions.  How about you?

Remember Apple’s founder and creative genius, Steve Jobs, gave a speech entitled if I had only one day to live!  What would your day look like?



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