The Relevant Story

The Relevant Story

Bob Dunham, coach and founder of the CEO (Coaching Excellence in Organizations) Program offered through, talks about the “relevant story” within organizations. The relevant story only appears when each person brings his “full self” to the organization. The “full self” is what Rosetta Hillary was meaning by bringing the “soul” into conversations. If we leave parts of ourselves out of the room, performance cannot be optimum. It actually stymies creativity. Dunham uses JICT Images as one way to bring in the “full self”. It exhibits our favorite phase: Images take you to the heart of the matter.


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