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Moderating Focus Groups using Images

Moderating Focus Groups using Images

Ellen Koronet (LNKcreative.com), a JICT Images user, recently shared how important images are to her work. She said that she used to spend hours cutting pictures from magazines to use with her focus groups because she had discovered the value images have in allowing people to go deeper within themselves… all the way to the “truth”. Ellen was very excited to discover JICT Images because they immediately supplied 72 great photos to use with her focus groups. Getting to the truth for each person and then for the entire group is the purpose of facilitating focus groups. Finding ways to get to the truth more quickly and to support the best for each group is her intention every time!

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